Tuesday, March 3, 2009

Tata showcases Prima, unveils Nano in Europe

Tata showcases Prima, unveils Nano in Europe



India's largest auto maker Tata Motors today showcased its luxury sedan Prima, which it plans to introduce in Europe, and also unveiled the European version of Nano, touted as the world's cheapest car.

Tata Motors also said the booking for its small car Nano in India would begin as per schedule in the second week of next month.

"We plan to bring Nano to Europe because we think there is a market for low-cost cars in Europe, which have good fuel economy," Tata Group Chairman Ratan Tata told us at the 79th Geneva Motor Show where it showcased both Prima and Nano-Europa, the European version of Nano.

Tata said Nano-Europa would come with airbags and other high-end features, "but it will still be a low-cost car". At the exhibition, the company also displayed the electric version of hatchback Indica Vista.

Prima, which would be an exclusively Indian-made car, would hit Europe's roads in three years.

"Prima will be manufactured only in India. It will be imported from there for selling in the European markets," Tata said.

"It will take at least three years to complete the exercise of launching Prima in Europe. It is right now in the concept stage," Tata said.


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