AdWords Ad Preview Tool Gets Improved Location Targeting

With AdWords, you can target your campaigns to show only to potential customers in specific countries, regions, or cities. And since we show ads based on a user’s internet protocol (IP) address, you may not see your ad if you don’t target your own geographical area. To see your ad as it would appear to a potential customer in a specific region, you could hop on a plane — or simply check out our improved Ad Preview Tool.

Let’s say you want to know what happens when someone in Toronto, Canada searches www.google.ca for “flowers”. When you enter those parameters into the Ad Preview Tool, we’ll show you the exact search results page you would see if you were actually in Toronto. What’s more, you can use the Ad Preview Tool without accruing extra impressions for your ads. Feel free to try as many keyword and location combinations as you’d like, and watch your ads as they travel across the country and around the world.

You can also read more about how AdWords decides where to show a location-targeted ad here.

Google, AdWords, Ad Preview Tool, Location Targeting, New Features, AdWords Features, AdWords News

Google adds “search volume data” to AdWords Keyword Tool

Google has added search volume data to their Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.

You can view the new statistics by looking at the Keyword Tool’s Approx Search Volume columns. Search volume data can be useful to you in several ways, including:

• Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you’ve found through the Keyword Tool.
• Budget planning: See how much traffic is available to your keywords so you can better plan your budget.
• Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget.

The Keyword Tool also provides several other keyword-related metrics that can help you select highly relevant keywords to improve the overall performance of your campaigns. You can easily view data on advertiser competition, search volume trends, estimated average CPCs, and estimated ad positions for keywords.